Highlights:
Under my supervision the ViSalus Facebook Fan page was recognized for having one of the highest ‘Daily Engagement Rate’ on Socialbaker.
Socialbaker is a social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.
Launched and maintained the ViSalus Instagram page
Followers = 5,000
Launched and maintained the ViSalus Pinterest page
Followers =12,911
Boards= 26
Pins=857
Conceptualized and created ‘ViSalus in the News’ album on Facebook. The album is one of the brand’s highest engaged albums.
Responsible for live-tweeting and social sharing at national corporate events;
- Facebook album: National Success Training in St. Louis 2012
- Twitter engagement lead to the event, ‘Vitality’ trending on Twitter
Put individual before and after photos together to create one image with the brand logo. The ‘Top 2012 Transformation‘ Facebook album received 3,489 ‘Like’s and was ‘Share’d 4,768 times.
Conceptualized, created creative material, promoted and executed the ‘Journey to Vitality Contest’.
The contest encouraged fans to share photos and videos on the brand’s social sites. The contest also brought awareness to the brand’s Instagram, and Twitter page.
Engagement:
Consistently produced engaging content on the brand’s social channels. The highest post received 40,321 organic Facebook ‘Like’s.
Content Creation:
Photographed and created resourceful content to share with fans on social channels.
Creative content is not only the most effective way to gain shares, but the ‘Share’s can even compound. Recipes such as the ones above appeals to all consumers of the product life-cycle.
Worked with creative team to create fun online promotions to strengthen marketing campaigns.
Fans are more likely to engage with a brand’s page if there is an incentive. By ‘Like’ gating this promotion I was able to quadruple the average daily engagement rate.
See the promotion on Facebook here: http://on.fb.me/19IHWwv
